Chad Measner has been confined to selling food from private parking lots since he opened his food truck last November.
Under a new ordinance passed by the Janesville City Council Monday, Measner will be able to take his business on the road to public and private areas.
"I think it's going to be huge. We are ready to start first and second shifts seven days a week," said Measner, owner of South Padre Streetfood.
Under the new rules, vendors will have to stay 200 feet away from restaurants and city events. Food trucks would operate between the hours of 8-3 a.m.
Licensed ice cream trucks will be allowed to sell items in neighborhoods from 8 a.m. to dusk, with a 9 p.m. curfew in other areas except downtown.
"It will be similar to other cities, bringing people downtown. Seeing what the downtown has to offer. So, I see it as just one more step in the process to reinvigorate our downtown," Janesville City Council President DuWayne Severson said.